The Rise of Data-Driven Leasing
Commercial real estate is going through a period of rapid transformation. Gone are the days of stale information, disparate systems and decisions based on gut instinct. The industry is now entering a new era and in order to stand out from the competition, landlords and brokers must measure and optimize activity at every stage of their leasing and asset management business.
These stages can be broken down into three critical categories, each focused on the most valuable asset – the tenant:
- Attracting prospects
- Converting deals
- Retaining and expanding tenants